Brands are not human beings: a call for greater awareness

Recently, the CEO of National Beverage Corp., which makes La Croix soft drinks, compared people with disabilities to brands. More specifically: according to the BBC, the company's billionaire executive, Nick Caporella, said that taking care of brands is the same as taking care of disabled persons. "Brands do not see or hear, so they are … Continue reading Brands are not human beings: a call for greater awareness